fashion for the fearless

Posts tagged “ryggrad

RYGGRAD Fall 2011 Collection Unveiled

We are incredibly excited to bring you our first RYGGRAD collection. Our website http://www.ryggradfashion.com/ is up and now everyone can check out our lookbook! Here’s a sampling from it.

Want more? Go to http://www.ryggradfashion.com/

We love hearing from you, let us know your thoughts on the RYGGRAD collection.


RYGGRAD Fall 2011 Photoshoot

We are so excited to finally give everyone a glimpse of the first RYGGRAD collection. As I’ve mentioned in our Twitter feed, we had an amazing photoshoot on the 12th of this month and here are some shots from behind the scenes of that shoot.
Our photographer, Troy Smith. We were very lucky to work with him, he’s the bomb.

Lindsey and Ella, the founders and designers of RYGGRAD, are adjusting the outfit on the model.

Make up and hair was done by Dorit Genazzani, absolute pleasure to work with as well. Check out her site at http://www.makeupbydorit.com/

This is our model Cassandra Smith in her own clothes before the shoot. Not only is this chick an amazing model, she has mad style, and she plays bass in a metal band. She is the ultimate RYGGRAD model! I will most definitely be talking about her again.


Model Muse: Ruby Aldridge

Ruby defines what a RYGGRAD girl is all about: casual, cool, sexy, brave. I knew she had that special IT factor when I first met her back in 2007 at a casting for Louis Vuitton’s fashion preview here in Los Angeles. She was the ONLY model whom I knew at first glance I wanted to hire to walk the show. She is sweet as can be and her style kicks serious ass. Keep your eyes peeled for this one, she is quickly rising to the top of the model totem-pole.

L