fashion for the fearless


Fashion Mag Favorites – Agyness Deyn in Love Magazine

Agyness Deyn looks amazing with a buzz cut, she is unstoppable on the cover of Love Magazine, and we love the editorial, Soldier Boy, she is featured in inside the issue. Editorial photographed by Boo George.

RYGGRAD Fall 2011 Collection Unveiled

We are incredibly excited to bring you our first RYGGRAD collection. Our website is up and now everyone can check out our lookbook! Here’s a sampling from it.

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We love hearing from you, let us know your thoughts on the RYGGRAD collection.

RYGGRAD Girl Goes to the Beach

Model Anja Rubik in Australian Vogue April 2011 Issue

White Sands Swimwear 2011 ad 

Model Irina Sheik in Ory Swimwear 2011Keva J Swimwear 2011

Siren – Oh Land

Nanna Øland Fabricius is the Danish electro-pop artist known as Oh Land. She was trained as a ballerina at the prestigious Royal Swedish School of Ballet before she took up making her own music. She is now quickly becoming a fashion star with her ethereal stage outfits and model looks.

Her second album, self titled Oh Land, was released earlier this year, and has already yielded a hit, “Son Of A Gun”.

RYGGRAD Fall 2011 Photoshoot

We are so excited to finally give everyone a glimpse of the first RYGGRAD collection. As I’ve mentioned in our Twitter feed, we had an amazing photoshoot on the 12th of this month and here are some shots from behind the scenes of that shoot.
Our photographer, Troy Smith. We were very lucky to work with him, he’s the bomb.

Lindsey and Ella, the founders and designers of RYGGRAD, are adjusting the outfit on the model.

Make up and hair was done by Dorit Genazzani, absolute pleasure to work with as well. Check out her site at

This is our model Cassandra Smith in her own clothes before the shoot. Not only is this chick an amazing model, she has mad style, and she plays bass in a metal band. She is the ultimate RYGGRAD model! I will most definitely be talking about her again.