fashion for the fearless


This blog was created by American and Swedish designers Lindsey Alt and Ella Jacobsson in order to effectively portray the concept and inspiration behind their fashion line, RYGGRAD, expected to be in stores Autumn/Winter 2011.

RYGGRAD stands for the fearless instinct embedded in all of us, the one too many people often forget to listen to. If you strip away everything that defines who we are, we are left with just two things, our instinct and our backbone. RYGGRAD stands for that moment in your life where you realize if you want to have it all, you have to be willing to risk it all.

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