fashion for the fearless

Archive for April, 2011

Hats Galore

Kate and William’s wedding is over, and the thought most Americans are left with is… Are those things they call “fascinators” normal over there? Well, hats were actually a requirement for the ladies at the royal wedding. In the US, if a girl showed up to a wedding wearing any of those they would be shamed for trying to be Lady Gaga and making a spectacle of themselves on someone else’s special day. However, acceptance of sculptural headpieces in current fashion is spreading, and a RYGGRAD girl should never fear to try on a trend that takes fashion to greater artistic heights. So, today we give you a look at the latest in designer “hats”.

First, here are some creations by Philip Treacy, the designer of most of the hats we saw at the royal wedding.

While most designers don’t include very many headpieces in their ready-to-wear collections, the couture collections have plenty.

Christian Dior Spring 2011 Couture collection, the hats are by Stephen Jones, another star of the hat world.

Givenchy Spring 2011 Couture.

Armani Prive Spring 2011.

Last, perhaps the most youthful and suitable for the street looks, Jean Paul Gaultier Spring 2011 Couture.

Ryggrad Girl’s Wardrobe – Leather and Chiffon

Leather shorts and flowy tops are a cool nonchalantly sexy combo that’s perfect for this spring.

Model Muse: Freja Beha Erichsen

One of our favorites in the modeling world, Freja, has been busy. She’s currently featured in numerous ad campaigns, including Chanel and Valentino, whom she has already worked with in past seasons. My favorite new ads with her are Azul by Moussy and Santa Lolla.

Azul By Moussy

Santa Lolla

RYGGRAD Fall 2011 Photoshoot

We are so excited to finally give everyone a glimpse of the first RYGGRAD collection. As I’ve mentioned in our Twitter feed, we had an amazing photoshoot on the 12th of this month and here are some shots from behind the scenes of that shoot.
Our photographer, Troy Smith. We were very lucky to work with him, he’s the bomb.

Lindsey and Ella, the founders and designers of RYGGRAD, are adjusting the outfit on the model.

Make up and hair was done by Dorit Genazzani, absolute pleasure to work with as well. Check out her site at

This is our model Cassandra Smith in her own clothes before the shoot. Not only is this chick an amazing model, she has mad style, and she plays bass in a metal band. She is the ultimate RYGGRAD model! I will most definitely be talking about her again.

Runway Notes – India Fashion Week Fall 2011

These are some of our favorite looks from the runways of Wills Lifestyle India Fashion Week.

Atsu Sekhose

Koga by Jasleen

My Village

Shantanu and Nikhil

Fashion Mag Favorites – Italian Vogue April 2011

Steven Meisel shot this editorial featuring model Daphne Groeneveld for the April 2011 issue of Italian Vogue. 

Ryggrad Girl’s Wardrobe – Killer Wedges

Spring is here and it is time to get some new sandals. Wedges are a major trend this year and there is no reason to opt for the usual cork platform when there are incredible creative and edgy designs to start breaking in.

Alexander Wang


Rick Owens



Pierre Hardy


Photography by Lara Jade

Fantastic work by a young photographer.

Brilliant talent, see more of her work at

Fashion Mag Favorites – German Vogue April 2011

Model Britt Maren in all white, in German Vogue. Love all white outfits for summer days, especially when it’s sexy and edgy like these looks.

Siren – Lykke Li

This girl has some amazing style, and beautiful haunting music to match. The Swedish singer just released her second album, Wounded Rhymes, featuring the single “Get Some”.

Images from Swedish Elle.

Ryggrad Girl’s Wardrobe – Tough Chic

Leather and fringe continue to dominate the runways and our closets.

Model Muses: Coco Rocha & Abbey Lee Kershaw

Coco exudes confidence with her smoldering eyes.

Australian model, Abbey Lee, is someone to watch. Her first year walking in New York Fashion Week she did 29 shows and closed the show for Rodarte, that was 2009. V Magazine recently dubber her a new supermodel. Oh, and she has a nipple piercing.

Fall 2011 Runway Notes

Here is what caught our eyes on the fall runways.

Chanel’s grunge show.

A big trend for Spring and Fall 2011 is the sheer collared shirt.

Below: ADAM, Luca Luca, Alexander Wang, Matthew Williamson.